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In 2007, Google introduced a campaign towards compensated inbound links that transfer PageRank. On June fifteen, 2009, Google disclosed they had taken measures to mitigate the results of PageRank sculpting by use from the nofollow attribute on inbound links. Matt Cutts, a well-regarded program engineer at Google, declared that Google Bot would not take care of nofollowed back links in exactly the same way, in an effort to avoid Search engine optimisation provider suppliers from working with nofollow for PageRank sculpting.
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